Most of us harbor thoughts of starting a business.
It is a delicious fantasy while staring at gray cubicle walls, or toiling
outside for an hourly wage under the command of someone who
is profiting from the fruits of your labor.
“I can do this,” you say, “How hard could it be?”
Some, emboldened by the desire to take charge of their own destiny,
actually take the leap.
Things can go well for a while, until the moment when they realize
that there are a whole lot of things that can go wrong.
And that if they had known then what they knew now, they may not
have been so quick to give notice at their job, or to invest precious money,
time, and energy in an idea that was not quite ready for prime time.
The greatest heartbreak, popular success publications tout, is failing
to do something about your burning passion for a world-changing idea.
A greater heartbreak, in reality, is placing this idea onto a shaky
foundation, and watching it fall apart.
What is really driving your desire to start a business? If you are
like most people:
- You want to make an impact in the world.
- You want to create wealth for yourself and your family.
- You want to translate your idea into a tangible product or service.
- You want to have flexibility to spend time with your family.
- You want to feel fully alive.
- You want to use your strengths in a way that leads to deep value.
These desires are not fantasies. There are thousands of entrepreneurs
who have built successful businesses on a solid foundation and
accomplish these goals every day.
The difference between them and others who end up in the
“failed” pile of startup statistics is that they cared enough about their
ideas to give them the very best chance to succeed.
Caring means researching. Caring means testing ideas before
committing too many resources. Caring means not brushing off people
who challenge your idea. Caring means getting the very best advice
from people who have successfully guided companies through
the startup phase and beyond.
In 6 Secrets to Startup Success, John Bradberry, a calm, steady hand
and seasoned mentor, brings an invaluable voice of reason that will
guide you every step of the way without preaching or dampening your
enthusiasm. He celebrates entrepreneurial passion while giving it the
structure it needs to result in business success:
The solution lies not in ratcheting down passion, but in elevating
awareness. By pausing early in your startup process to take an objective
look at yourself and what you bring to the table—your purpose,
goals, skills, resources, and needs—you can develop a highly
valuable kind of optimism, one that rests on the rock of clear, honest
assessment and willful preparation. I call it earned optimism.
It is such a relief to know that sustained energy to grow your business
is not based on manufactured enthusiasm or pep talks from motivational
speakers. It is based on executing a well-defined yet flexible
plan in tiny steps, leaning into the market and adjusting your business
model as you go.
If you want to mitigate and reduce risk to your career, your finances,
your relationships, and your health before starting your business,
read this book.
You will breathe easier.
Most important, you will increase the likelihood that your business
will be a raging success.
—Pamela Slim, author, Escape from Cubicle Nation: From
Corporate Prisoner to Thriving Entrepreneur
Download the ebook here.